The brands are the most important intangible asset of a company, it is the added value that connects it with its products and services. Everything that is done from a marketing department can be insufficient if proper protection and custody of the brand is not applied throughout its life cycle. This premise is well established in consolidated companies in the United States and Europe, where brands are considered the most valuable assets of a company.
However, as a matter to gain access to legal benefits in cases of violations, or simply to ensure commercial or dissemination opportunities, the authorship of the works must be registered.
In the case of trade secrets or know-how, contrary to patents, there is no protection granted by the Government to guarantee its exclusive appropriation. And it is precisely for this reason that it is imperative that companies take the initiative to protect this knowledge with the adequate technical, contractual and legal measures.
LMSC offers personalized advice to our clients in all phases of the litigation procedure.